In 2006, online display advertising (including banners, skyscrapers and online sponsorships) rose 35% year-on-year to £453.7 million, is the same money simply filling up the same pockets of old?
According to BMRB, 26% of internet users’ media day is spent online largely thanks to the massive penetration of broadband, which is now in 10 million UK households - this means that the internet has overtaken radio as the second most consumed medium after TV.
If you also consider that using current measurement techniques (Neilsen Netratings) UK estimates project that there are 26 million users online in the UK. One of the key powers of broadband penetration to us as publishers is to seize the power of online video. Combining faster, cheaper broadband means marketers are increasingly experimenting with video and more engaging, creative advertising or rich media (graphics, audio, video or animation) adverts. Permanent ad position with request activation and cost per view could be an option depending on how sophisticated our tracking can get, how can this apply for part time jobs in the UK though?? More on that later….
During the past 18 months, user-generated content and social networking websites have opened up the internet to a new generation, a generation where searching the internet for a product or service is irrelevant. As advertisers realise that mass audiences are uploading their own pictures, videos and blogs instead of consuming traditional media, we too need to develop a way to engage this audience, sponsorship seems to be the most obvious method for this in terms of revenue but does this expose the audience to a commercial element they are no longer interested in seeing? UKtemps aims to provide the audience with a free listings service ensuring that any business in the UK looking for a temp can do so for free thus ensuring that every temp can apply for any job….
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