Generation Yers are being referred to as the Google generation now - they want information quickly and expect answers straight away. Employers must understand the changes occuring in the employee market. New staff are much more demanding from their employers. They may be better skilled technically and therefore able to achieve new levels of efficiency but they also want greater empahasis on personal development and career guidance. They do not know how their careers should develop and expect businesses to map them out for them individually.




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